Messenger: Victor Mitchell

Candidate: Victor Mitchell

Contest: Governor

Affiliation: R

Date delivered: April 19, 2018

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Message type: tv ad

Message tone: informative

About the message: Republican Victor Mitchell lists some of Colorado's problems, then tells the story of how he overcame difficulty to become a successful businessman in this TV ad. Mitchell is one of four GOP candidates for governor in the June 26 primary.

About the messenger: Victor Mitchell is a Castle Rock businessman who served in the Colorado House of Representatives for two years from 2007 through 2009. He runs Lead Funding, which loans money to developers. He finished second in the four-way GOP primary.

The messenger's money: Mitchell largely self-funded his gubernatorial bid, loaning his campaign nearly $5 million.