Messenger: Victor Mitchell

Candidate: Victor Mitchell

Contest: Governor

Affiliation: R

Date delivered: March 19, 2018

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Message type: tv ad

Message tone: positive

About the message: This TV ad emphasizes Republican gubernatorial candidate Victor Mitchell's "outsider businessman" status in the crowded GOP primary. But the ad also refers to his single, two-year term in the state House, where he opposed a tax hike. 9News truth-tested the ad, saying it's a stretch to say he led the anti-tax effort.

About the messenger: Victor Mitchell is a Castle Rock businessman who served in the Colorado House of Representatives for two years from 2007 through 2009. He runs Lead Funding, which loans money to developers. He finished second in the four-way GOP primary.

The messenger's money: Mitchell largely self-funded his gubernatorial bid, loaning his campaign nearly $5 million.