Date delivered: Aug. 21, 2018
Message type: email
Message tone: positive
About the message:
Phil Weiser, the Democratic candidate for Colorado attorney general, is trying to educate voters on what the attorney general's office does as part of his campaign. This opioid email fits right into that theme, but also gives Weiser an opportunity to highlight his calls to join a lawsuit suing opioid manufacturers if elected.
The email says the ad contains "our first Stories of Colorado video," which suggests this is going to be part of a larger set of messages/videos painting Weiser as being in touch with the state's needs.
About the messenger: Phil Weiser is former dean of the University of Colorado Law School, and served in the Justice Department for the Obama administration. He founded CU's Silicon Flatirons Center for Law, Technology, and Entrepreneurship.
The messenger's money: Weiser has raised more money than any recent candidate for attorney general, with about 74 percent of his $1.4 million through May 2 from Colorado residents.