Date delivered: Aug. 3, 2017
Message type: tv ad
Message tone: contrast
About the message: This TV ad begins by noting that GOP candidate Victor Mitchell is not a Bush or a Romney, a swipe at two other Republican gubernatorial candidates. It then goes on to talk about Mitchell's background in Colorado.
About the messenger: Victor Mitchell is a Castle Rock businessman who served in the Colorado House of Representatives for two years from 2007 through 2009. He runs Lead Funding, which loans money to developers. He finished second in the four-way GOP primary.
The messenger's money: Mitchell largely self-funded his gubernatorial bid, loaning his campaign nearly $5 million.